Comical Nature isn’t just about delivering punchlines; it’s about intertwining laughter with the natural world. The brand aims to captivate both comedy aficionados and nature enthusiasts, redefining the conventions of traditional comedy performances. The challenge was to develop a brand identity that exudes a comical vibe while seamlessly incorporating nature-related elements.

The brand design approach was to design an abstract logotype that captures the playful spirit of the brand, with a vibrant colour palette inspired by the polka dots of a clown’s outfit, and a verbal identity woven from nature-related themes which uses anecdotes, puns, and quirky observations to enhance the brand’s unique character.