ICCO (pronounced “eye-co”) is a cutting-edge optometric center providing comprehensive eye examinations and consultations. Committed to delivering “great vision for everyone,” ICCO distinguishes itself with state-of-the-art laser equipment and AI technology. Recognizing a gap in strong branding within the eye health industry, ICCO sought a distinctive brand identity to enhance visibility and establish trust as a premier private healthcare institution.

The design inspiration stemmed from extensive research into optics and lenses. And the outcome, a brand identity crafted from shapes inspired by the surfaces of various glass prisms used in optometric devices, thus reflecting the advanced technology and expertise of ICCO.