Flux Africa is a digital agency dedicated to transforming the African landscape by driving positive flow and effect, bringing innovative ideas to life. They work with African businesses to help them elevate and thrive. Flux Africa needed a brand identity that positioned them as an eccentric, daring, and fluid agency with a distinct African touch.

The design outcome is new brand identity effectively communicating the brand's mission to transform the African digital space through innovation and adaptability: an African map logomark featuring digital lines that change direction at points, resembling a “field” to signify adaptability, continuous positive change and innovation, a bold custom logotype, and dynamic visual elements.