Maymaxwell School, with the slogan “developing a total child,” sought a refreshed brand identity that emphasizes support, community, and growth. The challenge was to build upon the existing brand identity, redefined to better reflect the school’s commitment to holistic child development.

Having this in mind, the logo was designed to retain the essence of the original design while incorporating modern elements that symbolize support, community, and growth. This cohesive visual identity reinforces the school’s mission, providing a sense of continuity and trust for the existing community while appealing to new families.